Friday, May 8, 2015

Logo Design Concepts


Concept is the key factor on which your company's image is mounted. It is just like a dress you give yourself on certain event, whether you want to have a 17th century classic outfit or a 20th century funkiest one. The way you will dress will actually create an image of your personality and get your insight out in front of the viewers.

Exactly this way, every company requires a creative concept of logo design for better projection of business. It will be source of the introduction about your company's vision and philosophy amongst the masses. It actually will create and develop the characteristics, features and value of your company.

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo Design Concepts

Logo designs must enrich with meaningful graphics and content. Size, color and shape of logo designs also effect the perception of viewer with several other little factors like brightness, sharpness, boldness, sobriety etc. They must flirt with your color theme. Make sure that a proper research has been conducted before launching of your logo. It is a must-do thing that will keep you at safer side. Balanced proposition of every single thing will make a heart-grabbing unique logo for your company; else you are asking your potential prospects not to have a look again on your logo-printed items which of course you will never ask for.

In addition, it is important that the logo be able to:

Simplistic in Nature
Logo designs should not be overly elaborate. Keep the number of colors in the design to a minimum. This will be beneficial when the image is resized.

Timeless
A logo should have a long shelf-life. A logo is something that should not be changed too frequently. In fact many of the most recognizable logos are well aged.

Respect Trademarks
When designing the logo be sensitive to trademarked logos. Do not spend the time and energy building a brand that will ultimately cause consumer confusion. Avoid a design that may be similar to another company. The logo design should be different enough that market place confusion will not occur.

Medium Compatible
Request for a variety of formats to make it simpler for reproducing the logo in a variety of different mediums. If displaying a logo on the web, it is important the logo be in a compressed format to make the webpages load faster. Also, be sure to have a high resolution image for print media in order that it does not appear pixelated when printed.

Go with taglines and slogans: Taglines incorporated into the logo help reinforce the underlying message in a logo and can be an easy addition. Countless memorable marketing campaigns over the years have associated slogans with a logo to hit a message home.

Logos Inspire Confidence


Logos are definitely not a new concept born out of the 20th Century but can be traced back through all ages of human civilisation. Many different cultures throughout time have used images as a vital form of communication. From cavemen scratching marks into the stone. The Egyptians with their unique Hieroglyphics or early Roman coins bearing monograms of rulers or cities.

Logos Inspire Confidence

Logos Inspire Confidence

Logos Inspire Confidence

Logos Inspire Confidence

Logos Inspire Confidence

Logos Inspire Confidence

Logos Inspire Confidence

Logos have the ability to inspire confidence, trust, admiration and loyalty. The Logo is the 'keystone' to a successful brand and therefore must be well thought about and planned. In our world of ever growing visual stimuli, a logo can be used to represent pretty much any modern entity.Logos to inspire confidence share these key elements:

  •     Easily recognisable and relevant to its cause, entity or sector. Invariably a strong logo will instantly tell the viewer its purpose and meaning. Many modern day logos such as the Nike tick or the BMW propeller are instantly recognised without the company name attached.
  •     Bring about past and present associations of power and presence. Many logos will use well known images or icons of past times to re-affirm and strengthen its modern day meaning. A logo using a flag or city symbol within its logo will instantly be associated and will add weight to the logos interpretation.
  •     Simplicity and Clarity, the most successful logos tend to be the most simple. These logos are to be seen everywhere today. The apple logo is a clear example of this in action for over 30 years or the Shell logo which has remained pretty much the same throughout the 1900's.
  •     Complementary colours, although generally no more than 3 colours. Colours have the power to summon emotions within us. Red for danger or excitement. Green, a colour associated with nature and healing. In regards to a strong colour for a logo to inspire confidence it would have to be blue. Blue is a stable and dependable colour. As with the sky and seas that are always constant. Blue inspires confidence, commitment and a sense of calm.
  •     Use of Natural shapes and curves. I make reference to the Fibonacci sequence that can be seen throughout the natural world and as Da Vinci believed could be used to paint the perfect picture. The golden ratio can be seen  within the famous Fibonacci spiral.


A well thought out combination of these elements hold the key to creating a logo its user can engage with, feel part of and ultimately inspire confidence. Logos are key to designing brand identity.

Logo Design Company


Logos are the face of a company-from an international one to a small business. Nowadays, having a company or business logo is a must, even for those who started out as a traditional, brick-and-mortar business and branched into online marketing and other transactions. If you are a designer, part of your portfolio may have included logo designs from various clients, from business ones to organizations and other civil society groups.

Since online-based businesses are booming, there are clients who will come to you with logo designs that don't work on screen. They will want to you to do something with the logo design they have so it would look good on their web page. Remember that logos are sacred cows-clients are so particular about their logos. To help you out with the client, it is better to sit down with them and discuss about their idea of the logo they want to have first, before making one that would "fit" their web page. Here are a few important questions that you should ask your client.

Logo Design Company 

Logo Design Company 

Logo Design Company 

Logo Design Company 

Logo Design Company 

Logo Design Company 

Logo Design Company 

Logo Design Company 

Logo Design Company 

First, ask them the message they want to communicate through their logo design. Of course, the most basic thing to ask is, "What does your company do?" Try to find out who are your client's target market and customer base. Do they want to build name recall? Can you use an acronym of the client's name as your logo design? Always keep in mind that a good logo is aesthetically pleasing, is memorable, and is appropriate to your demographic.

Second, ask the clients about their competition. Maybe they have a logo design in mind that looks similar with their competitor's logo. For you to have a definite idea on what logo they want you to make, request for examples of professional, known or not, logos the clients like. Look these over. Ask if the client prefers a certain kind of font or color. Include several samples of layout designs, too. If the clients want a certain type of layout, arrange the elements in a similar fashion over top of the logo design inspiration and see what is working.

Third, make some quick sketches of the symbol and typography of the logo your clients have in mind as you discuss it. Think about how the logo will be used. Discuss with your client how people would see it. For example, will the logo be displayed on a big billboard or placed on a website? There are certain design parameters to be followed regarding placements and use. It is best for everyone if your clients understand some of the factors considered in designing a logo.

Few logos survive the transition from print to Web. Clients should understand that designing logos is not just a creative process but there is also an element of functional strategy to be considered. It's encouraged that companies should get help from experts and invest on it.

Logo Design Inspiration


An effective logo embodies what your business is about and more critically gives it the credibility needed to attract customers. It is a symbol that reflects and identifies your company or business and gives it that professionalism needed to survive in the tough world of business. It is a way of branding your business so it can be easily identified, and more importantly remembered. Without a logo or brand identity it is very difficult for a customer to distinguish one product from another.

Logo Design Inspiration

Logo Design Inspiration

Logo Design Inspiration

Logo Design Inspiration

Logo Design Inspiration

Logo Design Inspiration

Logo Design Inspiration

Good logo design inspires confidence and trustworthiness which is why it is a good idea to seek a professional designer to help you develop your logo. You may have an idea for a brand identity but often if you are not trained in design it is very difficult to make this work. So find a designer who is good at listening to what you want and happy to work with you to get the best logo for your business. If you have an existing business, it is a good idea to freshen up your logo every few years. This gives your business a new look and is also a good marketing tool.

So what is a good logo?

Think of the ones that stick in your mind. What is it about them that stands out? Think about the Qantas logo for example. When developing a logo for an airline company you could be tempted to use an aeroplane symbol. But that could be too cliched. Instead the designer/s came up with a stylised symbol of a kangaroo. How clever. It is simple, not cluttered and easily identifies the company and what it does.

This is what a good designer thinks about when developing a logo. But it is a process that can take time. That is why a designer you can talk to and trust is so important in helping you to achieve this goal for your company. Just like any trade, you would not try to do a plumbing job so why would you try to be a graphic designer. It takes years of experience. So put your trust in a good designer to help you achieve a professional looking logo and you will not be disappointed.

A logo should be the basis for all your business marketing and a good logo will pay for itself in no time.

Logo Design Maker


Logo design plays an important role in creating a unique identity of a company, organization, or any other business in the market. In a dog-eats-dog world, marketing people should make their presence felt. Any business-minded Joe must establish an effective marketing strategy that will promote his product or service in a way that it creates a lasting impact to its respective niche. That said, it plays an essential role in branding any product or service. It is an illustration of the business' vision, mission and values. A graphical representation, a logo can impart a lasting impression on the target market.
Logo Design Maker

Logo Design Maker

Logo Design Maker

Logo Design Maker

Logo Design Maker

Logo Design Maker

Logo Design Maker
So how does one utilize logo design for corporate branding?

A logo visualizes the identity of an organization in a way that should be attractive. Anything that the design contains should honestly mirror the identity of an organization, with visuals that may include graphics and texts. Logos should be laid-out and presented very well, making sure these factors represent the organization very well. Clip-arts or photographs lifted from the Web or other material other than originally captured and used other than for the sole purpose of placing it in the logo design should be avoided. A logo design-maker, therefore can opt to create a visual presentation of the product or service where the logo will be used for. For example, a home service spa may make an image of hands that are placed into a person's head or shoulders, enclosing them inside a house. A unique and striking tagline can add more oomph into the logo, just as along as words used are carefully chosen. Choosing the correct combination of colors are also essential when creating a design, as this simply alone can convey a message and may even be used to generate interest among certain cultures.

Well designed logos convey the character of an organization in a manner that it open and honest and can be used in almost any collateral or material that the organization will engage in like in magazines, letterheads, the Web, billboards, television commercials and others. There are a myriad of software available in the market that can assist anyone in creating beautiful logo designs. Moreover, logo designs are a big help when used for marketing and advertising reasons.

Logo Design Contest


The advent of the Internet has made it much more affordable and convenient for businesses to order a professional looking logo design. From pre-designed templates and DIY software through to custom logo design packages the options are numerous.

Around 2008, logo design contests started to become popular and their popularity has continued to rise through to the present day. Logo design contests have many advantages over the other, more traditional options. The sheer number of designers competing on some of the larger sites means that you get a vast array of concepts to choose from. The crowd-sourcing model means that you get to tap into a global market of designers rather than relying on just a few to work on your project.

Logo Design Contest

Logo Design Contest

Logo Design Contest

Logo Design Contest

Logo Design Contest

Logo Design Contest

Logo Design Contest

Logo Design Contest

Not every logo design contest works out well though and some contest holders fail in getting a suitable design. However, there are many things that you can do to increase your chances of having a successful contest.

In this article we have set out some logo design contest tips. These tips cover what you need to know when it comes to choosing a site to host your contest and actually running the contest. If you know how to run a logo design contest the right way then you are more likely to end up with your dream logo.

Read Instructions Carefully

There are now many websites operating in this niche nowadays and while they are mostly similar there are some that vary in terms of how contests are held. Before you order you should read up on how a site works and check out their FAQ (frequently asked questions) if they have one.

Established Sites = More Designers

Some of the older, more established sites have by now grown into thriving, active marketplaces. Some now boast pools of designers comprised of over 100,000 people. If you go with some of the 'copycat' players that have sprung up more recently then you may find that their sites are not so active. A lot of good designer are active on the top three or four sites but don't bother with the numerous other smaller sites. The top logo contest sites usually let you know how many designers they have in their pool so look for this information on their home page.

Higher Prizes = More Entries

As a contest holder it is up to you to decide on how much money you want to put up as a prize. Many sites set a minimum prize amount that is usually around a couple of hundred dollars for a logo design. However, if you are able to put up a prize that is higher than the minimum then your contest will attract more attention. With a generous prize amount you will very likely receive entries from more designers and they will put more time into their design concepts.

Guarantee Your Contest

Most of the top logo design contest sites give you the option of putting a prize 'guarantee' on your contest. When designers see this they know that your contest has a guaranteed prize and that you are not going to refund. If you want to keep your right to a refund open then you will not be able to 'guarantee' your contest. Designers may therefore pass on your contest or put less effort into their submissions knowing that there is not a guaranteed prize.

Refunds and Policies

Before ordering you should go over a websites 'Terms and Conditions' careful so that you know where you stand if you need a refund. Some will basically give you a full refund if you haven't 'guaranteed' your contest. Others have numerous conditions attached to their refund policies and they will deduct various fees from the total refund amount.

Write a Clear Brief

Designers will be more attracted to a project that has a clear, well written brief. If designers understand a little about your business and what you are looking for in a logo design then they will be able to come up with relevant concepts for you. Provide details and references to other logo designs where possible. You should also let them know how you plan to use the logo.

Public or Private Contest?

Some designers like the idea of a private contest as they can submit their designs without having other designers see them and possible steal ideas from them. However, there are big advantages to having a public contest. It will make it easier for people to find it via search engines and thus give you more exposure to designers. Plus, if any designers have submitted plagiarized work then other designers may respond by reporting them to the site owners.

Seek Out The Good Designers

While some logo design contests request that the submitted designs are closed to public view, there are usually also a lot that will allow the work to be open for view. This gives you a great opportunity to look over some other logo design competitions being hosted by the same site as yours. You can then look for other designers that have done work that you like and put in a request that they also submit an entry into your contest.

Most crowd-sourcing sites are fairly crowded out and while you will naturally get some attention there may be many designers that overlook your project. Those that really want to get the best value out of a logo contest can look at promoting it in order to attract more designers. Many logo contest sites can offer you upgrades that give your contest extra exposure on their site. If you are fairly active on the web then you may also be able to promote your contest on other websites, forums or blogs where design professionals gather.

Contest Duration

If you are not working towards a deadline then you may as well go for the longest contest duration possible. This will give designers time to find your project and collaborate with you as they perfect their concepts.

Put Time Into Feedback

The whole process of running a logo contest usually takes around three weeks and you should be prepared to put in some time as you follow contest developments. Most logo contest websites have a system whereby you can rate the concepts that have been submitted and request changes. Communicate clearly with the designers so that they can make revisions that are to your tastes.

If possible you should delete concepts that are way of base and that you know just won't be suitable no matter how much they are adjusted. By doing so you will make it easier for designers to follow your contest. Designers will also be more attracted to contests that have received fewer entries as they will anticipate a lower level of competition.

Logo Design Blog


In this age of fast paced competition, every professional need to keep him updated. Be it any field, creative or technology, the rules are the same. Since changes are happening at lightening speed, it sometimes becomes difficult for a logo design artist to keep pace with the changing times.

Logo Design Blog

Logo Design Blog

Logo Design Blog

Logo Design Blog

Logo Design Blog

Logo Design Blog

Logo Design Blog

Logo Design Blog

Logo Design Blog

Here are some effective tips that will help a professional logo design artist to keep himself updated. Let's have a look:

1. Develop a Reading Habit

The best way a designer can keep himself updated is by developing a reading habit. Designers who are just out of a college or university tend to keep away from books. When you are designing a logo for a brand, it is necessary that you are aware of the latest design trends and the changes that are taking place. You have to keep yourself informed by reading a lot of books, articles and magazines. Reading only online articles will not do you much good!

Keep yourself updated with good books on logos and other design magazines. This will help you to widen your possibilities and develop profound knowledge on designing a logo.

2. Read Online Stuff

You should also keep reading quality articles and blogs that are available online. There are people who think that content that is published online sucks! This is a myth. Not all online stuff is bad. There are professional blogs and websites that are dedicated for logo designers. You can always refer to these to know about the latest buzz in the design field!

You can also subscribe to RSS feeds and use social networking sites for staying connected with designers.

3. Be Active in Online Discussions

While reading books or web browsing are effective ways of acquiring knowledge, participating actively in online discussions is also helpful in staying updated. Stay active and participate in design forums. You will also gain by commenting on blogs. The more you share information with like minded professionals, the better for you.

Join a design community to get useful insights. This way it will help you get lots of creative ideas.

4. Stay Connected with Designers

Make ample use of social media sites like Twitter, Facebook or Google+. This will help you in staying connected with seasoned and talented logo artists on the web. Staying connected via these platforms will help you get real time news and developments on design.

It is also important that you keep in constant touch with professionals in your field.

5. Be Open to Ideas

As a creative designer, you should always be open to ideas. There is no shame in learning something that you don't know. Therefore, keep a positive attitude and learn essential tips and tricks from your counterparts.

It is not necessary that only newbie designers can learn from experienced professionals, even seasoned ones can gain knowledge from freshers!

6. Refer Inspirational Sites

If you are an ardent logo artist, you should always take design inspirations from thousands of design galleries that are available online. Knowledge should be on your finger tips! Staying connected with good logo galleries will not only help to get creative ideas but also keep you updated with the latest in logos!