Just open a new company & looking for custom logo design for your company. Just decide your budget as your logo is the most important thing for your company it's your corporate identity for your company the clients will remember your identity to your logo. Just simply check how many designers are working for your logo & are they experienced to do logos. It is the most critical component does your business. If you don't have good logo it's will not create a good mark over your customer's minds. You should have a good idea in your mind for your custom logo design the logo should be simple; a complicated logo will fail to engage your audience.
The logo should speak something for you it should engage the audience the logo should be able to talk with your customers & give a message about you to the company. The logo your are purchasing will be keeping the target audience & the kind of products you will serve to the customers. Also make sure that you don't have to change the logo more often than not, especially the startups companies should be very careful about the business. At the same time your should be able to change the logo if you are catering to different markets. The logo should be a memorable one for your customers it should be easy to remember and create a permanent mark in the minds of your customers. At the same time the logo should get customers to start thinking in terms of about your products or services that you offer.
Colors play an important part in the logo design process make sure to choose your colors wisely & also do a good market research to make sure the styles does your industry uses. That will give you a good impetus for you to start with. A good versatility of your logo will pay you rich dividends for image. At the end of it make sure you get the require file formats for your logo to use both in web & print for your marketing purposes. At the end choosing the logo design firm is the important decision you have to make for you're to choose. Before ordering look at the portfolio are you happy with the kind of logos they have done till now. Are they versatile in their designs, are the logos look good in web & print. Check the customer testimonials do they represent different industries. The prices of logos do they match your budget as logo design will be reasonably costly yet they should fulfill all your expectations as you are paying the money for your logo design.