Winning Logo Design Tips

A logo represents a company's ideas, nature, values and its vision for the future. The purpose of a logo is to create an ever-lasting impression in people's mind about a company and its values. People should be able to relate a company's quality and values through its logo. A unique and timeless logo design plays a pivotal role in building a company's brand image.

Contrary to the usual perspective of most designers, a logo need not be a masterpiece in the world of design. A logo need not be a proof of a designer's designing prowess and need not flaunt the latest trends in the world of logo design. People judge a company by its logo and the logo is judged based on the elements that form its design. Here are a few tips on designing a logo which can be useful in creating a unique and memorable design:

Unique Design

A logo should always stand out among competition. It must be unique in such a way that people relate the logo only to a single company and are not confused as to which company the logo belongs to.

According to the latest logo design news, experts suggest not to follow logo fads and trends. A well designed logo is timeless and holds value even after several years since its inception.

It is important to note how a simple three-pointed star has been the sole logo of Mercedes-Benz even after around 80 years since the company came out with the logo. The logo has seen many a wars and economic downturns, yet surviving in people's minds and is one of the most recognized logo worldwide.

Experts also warn against copying or getting inspired by another company's logo design. Such an approach not only results in being sued over trademark violations, but also gives a message to the world that your company doesn't have its own identity.
Winning Logo Design Tips
Winning Logo Design Tips

Winning Logo Design Tips
Winning Logo Design Tips

Winning Logo Design Tips
Winning Logo Design Tips

Winning Logo Design Tips
Winning Logo Design Tips


Winning Logo Design Tips
Winning Logo Design Tips

Winning Logo Design Tips
Winning Logo Design Tips


Adaptable Design

In a world where publicity materials can vary from being as small as a brochure to largely circulated magazines to business cards to websites, a logo should be designed in such a way that it looks equally good and equally compact on all these forms of display items. The logo should consist of readable text, not too small, not too big.

One can see how the logos of companies like AT&T, HP, IBM etc have logos that are not only compact but are adaptable across all kinds of media.

Keep your Logo Simple

Simplicity always goes hand in hand with beauty. Simple fonts like Times New Romans, Helvetica and Arial make the logo easily readable. Also, most of the companies listed on Fortune 500, use less than three colors and have minimal variations in the fonts used. It is widely accepted by experts in logo design that too many colors and fonts can spoil an image and make it less retainable.

One good example of a simple logo design is that of Apple Inc. The logo, which is nothing but an apple with a bite taken off on one side, is again one of the most recognized logos in the world today. Also, the colorful apple logo design was dropped by the company as it entered the modern era of technology and kept itself in sync with the world while keeping its fundamental concept of an apple intact.

A company should always try to express its business, its culture, its values and more importantly its vision through a simple, unique and adaptable logo design.

5 Logo Design Tips For Small Businesses

A lot of small businesses end up wasting money and time on their logo design just because they don't know how to get one designed. If you own a business and are looking to get a quality logo to represent your business professionally, then you need to know how a logo should be designed to give your business a professional image. It is the responsibility of your logo to help you win the trust of your market. So, you need to be very careful when you are ready to create one, because creating one unprofessionally will destroy your business image completely. So, here are 5 important tips you must keep in mind when you are ready to create your business identity.

Do Competitors' Analysis:

Now, this is important folks. You have got to analyze your competitors and see how they have created their brand identity. Remember one thing that never try to copy any of your competitors. You should only analyze their logos to get inspiration and see how they have been targeting your market. This will allow you to understand how your market is functioning and what trends they have adopted. Thus, you will be able to outperform them with a much better design.
5 Logo Design Tips For Small Businesses
5 Logo Design Tips For Small Businesses

5 Logo Design Tips For Small Businesses
5 Logo Design Tips For Small Businesses

5 Logo Design Tips For Small Businesses
5 Logo Design Tips For Small Businesses

5 Logo Design Tips For Small Businesses
5 Logo Design Tips For Small Businesses


5 Logo Design Tips For Small Businesses
5 Logo Design Tips For Small Businesses

5 Logo Design Tips For Small Businesses
5 Logo Design Tips For Small Businesses

5 Logo Design Tips For Small Businesses
5 Logo Design Tips For Small Businesses


Create a Plan:

Now, the next step is to create a plan. You will need to answer these questions in your plan: How do you want to target your market? How do you want them to perceive you after looking at your logo? What sort of impression do you want to leave? Once you answer these questions, you will have a proper plan that how you should create your logo. Remember, you must not rush or do anything haphazardly, because you may mess things up. Be calm and create a strategy wisely.

Discuss with Your Designer:

After you form a strategy, sit down with your designer and discuss how your logo should be created. Tell the designer about your industry, products and services. An experienced designer will be able to guide you that what sort of layout will be suitable for your particular industry logo design. Ensure that your logo properly represents your business model because this is extremely important. If it doesn't represent your business, then your market won't be able to judge your business properly.

Keep it Simple:

Make sure that you keep the design as simple as possible. Keep in view the most memorable and simple logos such as the logos of Toyota, Honda, Target, Nike and so on. Tell your designer not to worry about creating a complex design. A simple design is easily memorable.

Choose Colors Wisely:

Choose colors for your logo design wisely. It is recommended that you don't use more than two colors in your logo. Also, make sure that you use the colors correctly and nicely so the logo will look good in black and white as well. A lot of colors will make your logo look complicated and most likely it won't look good in black and white.

Claudia Winifred is a content writer and Manager. She writes content for Logo Inn. Logo Inn is a logo design company, famous for Creating company branding solutions, which provides Logo Design, brochure design, Website Design, Banner design. Our logo design experts work hard for you!

Logo Design Tips

How memorable is your business? It might be your service, your products, or most importantly... your company branding.The elements that go into your company's logo has a significant effect on how successful your business will be in bringing customers in and keeping them coming back. Company branding is predefining everything you business is about.

It helps to stick your products and services in the minds of potential customers. Lets give an example to make this easier. You wake up and you ready to run errands for the day. It's a busy Monday afternoon. You know you need to buy groceries, drop the kids off for basketball practice, and pick up the dry cleaning. Around noon you remember you need to get groceries. The thought of food runs through your mind and your empty stomach. Looking for a quick bite to eat, an image of Golden Arches sticks to the back of your mind. McDonalds. Now that's good company branding. 
A good logo design needs to be:

- Attractive and easy to read even from a distance

- Memorable and elict thoughts that relate to your business. McDonalds uses red and yellow which elict hunger responses.

- A great tag line that defines your products or services.

Getting Started: Creating A Superb Logo:

You've invested all you could into your company name and building products designed to sell. You've even hired the best employees in the community through tough interview processes. Now you need a good logo to wrap it all together in a neat little package in your customer's minds.
Logo Design Tips
Logo Design Tips

Logo Design Tips
Logo Design Tips

Logo Design Tips
Logo Design Tips

Logo Design Tips
Logo Design Tips

Logo Design Tips
Logo Design Tips

Logo Design Tips
Logo Design Tips

Logo Design Tips
Logo Design Tips

Logo Design Tips
Logo Design Tips


How memorable is your business? It might be your service, your products, or most importantly... your company branding. The elements that go into your company's logo has a significant effect on how successful your business will be in bringing customers in and keeping them coming back. Company branding is predefining everything you business is about.

It helps to stick your products and services in the minds of potential customers. Lets give an example to make this easier. You wake up and you ready to run errands for the day. It's a busy Monday afternoon. You know you need to buy groceries, drop the kids off for basketball practice, and pick up the dry cleaning. Around noon you remember you need to get groceries. The thought of food runs through your mind and your empty stomach. Looking for a quick bite to eat, an image of Golden Arches sticks to the back of your mind. McDonalds. Now that's good company branding. 
A good logo design needs to be:

- Attractive and easy to read even from a distance

- Memorable and elict thoughts that relate to your business. McDonalds uses red and yellow which elict hunger responses.

- A great tag line that defines your products or services.

Getting Started: Creating A Superb Logo:

You've invested all you could into your company name and building products designed to sell. You've even hired the best employees in the community through tough interview processes. Now you need a good logo to wrap it all together in a neat little package in your customer's minds.


- Easy to read font style

- Relates to your companies services or products

- Works well with your company name

- Clearly communicates your business

- Strong balanced image with no clutter.